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You’ve finally made it! What started out as an idea grew into something real because of all your hard work. Now you’ve got your new business up and running and are looking forward to a future of new challenges and exciting wins. Custom software and exceptional tech talent could be just what you need to keep that momentum going. Here’s how you can cut costs on software development, generate revenue, and stand out from industry competitors.

You’re Only as Good as Your Tech

Let’s face it – startups pretty much all need technology to succeed and remain competitive in their industries. In this world, you need tech to efficiently run your business.

But to stay relevant, you need to keep up with new technology. That means you need the resources and experience to move fast and evaluate which emerging technologies will be worthwhile for your business. Upgrading technology is an excellent investment, but why stop there? Creating custom software that is truly one-of-a-kind means that you will always have something your competitors don’t.

You also want to be sure that your technology can grow with your business. You hope to be a huge success but if your tech can’t keep up, you’ll have wasted a lot of time and money. You need to start thinking about the big picture right from the beginning and make sure your technology has staying power via a positive user experience.

Even if you’ve already got software that does a decent job, that doesn’t mean you’re operating at an optimal level or making money – and it certainly won’t differentiate you from the competition. Make an investment in your business now so you can sit back and reap the rewards later.

Why a Custom Software Consulting Company (or Geneca)?

You understand the importance of building technology that will make your business stand out.

But who will be your trusted partner to bring your vision to life? Here’s why a custom software consulting company like Geneca is the right choice to support the future success of your new business:

(1) Because you’re buying the seat, not the developer. That means you can start with the software development talent you need, like an architect, and swap it out for someone with different skills, like a mobile user experience expert, when you need to. You are hiring the entire company worth of expertise, not one person who tries to be a software company.

(2) Need two or more seats for a while? No worries, it is easy to increase/decrease your technical consultant team. You’ll save money paying for only what you need, when you need it, instead of supporting a full team.

(3) No need to think about employment taxes, recruiting costs, vacation time—the software consulting company handles all of that.

(4) You can’t afford to pay money, so you pay equity to some guy. That may seem like a bargain now, but what about further down the road when your company is successful? Your equity will be worth far more later—can you afford to give it up now?

The decisions you will have to make up front can be overwhelming, especially if you’re unfamiliar with the software development process. Unfortunately, these decisions can also have a major impact down the road. Trust an expert to help you. Cultivate a strong partnership with a consulting firm that takes the time to really understand your vision and knows that their success is your success.

Although some do not see the value in custom business applications initially, the benefits of opting for personalized software far exceeds the value of an off-the-shelf product down the line. This is especially true for companies that utilize numerous software programs. Software consulting companies make things easier by rolling all of your needs into one customized software application, and also offer the ability to integrate the tech with other programs.

There are a lot of truly unique businesses out there. You know your company is one of them, so why have the same tech as everyone else? The answer is easy, don’t! Instead, get help creating something that makes you stand out while pumping up your revenue. The first step is ensuring that you have tech and a team that can grow with you and adapt to your changing business needs.  Remember, you’re planning for the future, so the first step is to ensure that you have technology and a team that can grow with you and adapt to any changing business needs.