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Software Does Far More Than Level The Playing Field

Software Does Far More Than Level The Playing Field

Despite how tirelessly a company pursues excellence in every aspect of its business, it will eventually hit a wall where further growth and optimization seem futile. So now what? In this article with CMO, Geneca’s VP of Marketing Michael Klynstra explains how software...

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Sometimes Entrepreneurs Just Need to Move the Moon

Sometimes Entrepreneurs Just Need to Move the Moon

In order to stay competitive, every business needs to experiment, test, improve and roll out – again and again, and again. Without this attitude, their focus stays on short-term goals, limiting their competitive edge. In the first article of his new series in...

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15 Qualities of Exceptional Entrepreneurs

15 Qualities of Exceptional Entrepreneurs

In an interview with Inc., Geneca’s CEO Joel Basgall describes the 15 traits he believes set entrepreneurs apart from the rest of us. Even though entrepreneurs can come from all different backgrounds and demographics, in many ways they are very much alike. Here’s how!...

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How to Tell People What You Think (Not What You Know)

How to Tell People What You Think (Not What You Know)

When a colleague asks you a question that you don’t know the answer to, it can put you in an uncomfortable situation. In this article for Wired, Geneca’s Clare Anderson goes through her five techniques to confidently communicate what she thinks, rather than knows for...

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Don’t Process Entrepreneurship Out of Your Startup

Don’t Process Entrepreneurship Out of Your Startup

Companies tend to lose their entrepreneurial spirit as they mature and evolve. Processes are put in place, rules must be followed and the organization loses the exciting, fun energy it once had. In this article with Entrepreneur, Geneca CEO Joel Basgall discusses the...

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Top 5 Things to Tell Your Kids About Software Development

Top 5 Things to Tell Your Kids About Software Development

When I was a kid I was told not to do a lot of things. Did that always stop me? Not really. That's part of being a kid. It's in our nature to defy logic, be annoying, and satisfy our curiosity. That said (and because I know my kids will inevitably be as immersed in...

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Why Am I Always Getting Bad News in the Eleventh Hour?

Why Am I Always Getting Bad News in the Eleventh Hour?

Despite software playing a larger role in the enterprise, 50-80% of software projects fail to satisfy the business goals. Why is it that business people and technologists seem to have such trouble collaborating? And how do we fix that? Geneca’s Ryan McClish and Kenton...

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Top Five Ways To Get The Best Outcomes From Your RFP Process

Top Five Ways To Get The Best Outcomes From Your RFP Process

If you’re like most companies, when it comes to choosing a product or service delivery partner, you use a Request-for-Proposal (RFP) selection process. Be careful! RFPs can lead you to the very place you hoped to avoid: An arbitrary choice that yields a decision no...

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