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When Really Good People Make Really Bad Decisions

When Really Good People Make Really Bad Decisions

Who hasn't made a bad decision or done something really stupid under stress? Learn how to recognize and handle that stress in our latest StickyMinds article. Read the full article here: When Really Good People Make Really Bad Decisions

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Truly Inspirational Leaders Can Dodge Raindrops

Truly Inspirational Leaders Can Dodge Raindrops

There are times when your employees need to believe that the seemingly impossible can happen. In those moments, you need to be an inspirational leader. In this Entrepreneur article Geneca CEO Joel Basgall gives real-life examples to illustrate one of the most...

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Five Principles from Chess To Change Your Software Game

Five Principles from Chess To Change Your Software Game

Chess and software have many of the same core principles. Learning about one can help you learn about the other. Genecian Charlie Hill explains the five principles chess and software have in common so that you can improve your game in both. Read the full article...

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Software Is The Key To Brand Differentiation

Software Is The Key To Brand Differentiation

In a Middle Market Executive interview, CEO Joel Basgall explains why every company is a software company and how understanding this can help your business gain a competitive edge. How Your Company Became a Software Company and May Not Even Know It

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Is Application Economy an Architectural Moment?

Is Application Economy an Architectural Moment?

It is no longer "business as usual" for software architects. The "Application Economy" requires all businesses to think and act like nimble software companies in order to keep up with the changing needs of their customers. Read the full article here: The Firm Behind...

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Technology Enhances The Brand Experience

Technology Enhances The Brand Experience

It’s time for your brand to embrace the tech experience, if only because your competition is already doing it with theirs. Your company may not be a tech company, but what you know and do can be the source of providing a brand-enhancing technology experience. Geneca...

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How to Be Totally Present and Productive

How to Be Totally Present and Productive

Being totally in the moment lets you consistently produce your best results. In his most recent Entrepreneur article, Geneca CEO Joel Basgall explains how to be truly focused and present. Read the full article here: In Software Development, Execution Isn’t...

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