Joel Basgall, Geneca’s CEO, discusses the importance of improving products and increasing capabilities with software, especially for companies that may not typically use technology to its fullest. In this Wired blog post, Basgall explains why business owners should dramatically rethink software’s role in their business strategy, because it may mean the difference between surviving and succeeding today.

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Read the full post here: 
Every Software Becomes A Software Company

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