You Need to Become a Software Company… or Die

You Need to Become a Software Company… or Die

Joel Basgall, CEO and CoFounder of Geneca, recently posted this article to the Entrepreneur website. Do you see software as an essential way to provide more value with your products and services to keep your customers happy and loyal? You probably don’t. And that’s a...
Innovation vs. Disruption: The Tale of the Tape

Innovation vs. Disruption: The Tale of the Tape

Both innovation and disruption sound great on paper for any business aiming to distinguish itself from the competition, but do audiences know the difference? Many companies – especially startups – make liberal use of these words that connote change and creativity but...
To Find More Customers, Think Like a Software Company

To Find More Customers, Think Like a Software Company

Early on the idea of an “Application Economy” was revolutionary. Very few companies embraced the concept that any business, no matter what the industry, should imagine, create, and distribute online tools, apps, or products. Today, as leading analysts and market...
Getting Back to Basics: Delivering Approved Requirements

Getting Back to Basics: Delivering Approved Requirements

Effectively communicating requirements and earning stakeholder approval require a combination of technical and software skills. This article offers ideas on how to present requirements to stakeholders with confidence and win their approval. Read the full article...