Geneca Business Analysts Cathy Brunsting, Greg Kulander, and Charlene Ceci, will team up at Business Analyst World on November 18, 2013, to address the diverse skills and talents of today’s most successful Business Analysts.

The presentation is based on the recognition that as systems become more complex, the need for a role to marry the business needs with the technical solution early in the project has become increasingly Important. A Business Analyst with the right mixture of artistic and analytical sensibilities is well suited to play a lead role in defining scope and success criteria from the project onset. The presentation explores real-life examples of how the talent and skills of both the artist and scientist can be leveraged to become a stronger Business Analyst.

About Business Analyst World

Business Analyst World, to be held at the Hyatt Regency O’Hare, from November 18 – 21, 2012, offers Business Analysts an opportunity to network, engage and discover new tools, techniques, and best practices to improve their craft.

About Geneca

Custom software development firm, Geneca, is recognized by its clients and the marketplace as a trusted advisor that consistently delivers great business value. Well known for its use of Getting PredictableSM software practices, Geneca is committed to helping organizations identify and overcome obstacles to success. Visit Geneca at

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