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Tim Kippley, Geneca’s Chief Strategy Officer, explains how Geneca’s Innovation Challenge, loosely modeled on the hit television show “Shark Tank,” reinforces company culture and promotes deeper engagement. In this Inc. magazine profile, Kippley and Geneca CEO Joel Basgall provide the full backstory on the contest and explain the important role it plays in advancing organizational growth and business strategy.

Shark Tank Killer Idea Competition