Technology Enhances The Brand Experience

Technology Enhances The Brand Experience

It’s time for your brand to embrace the tech experience, if only because your competition is already doing it with theirs. Your company may not be a tech company, but what you know and do can be the source of providing a brand-enhancing technology experience. Geneca...
How to Be Totally Present and Productive

How to Be Totally Present and Productive

Being totally in the moment lets you consistently produce your best results. In his most recent Entrepreneur article, Geneca CEO Joel Basgall explains how to be truly focused and present. Read the full article here: In Software Development, Execution Isn’t...
Top 5 Ways for Young Workers to Mentor Executives

Top 5 Ways for Young Workers to Mentor Executives

I recently attended a presentation by a colleague of mine. I would guess her to be in her early- to mid-fifties. Her presentation was on using technology to market IT services. She impressed me with her up-to-date knowledge on things like QR codes and smartphone...
Build a Culture of Ownership at Your Company

Build a Culture of Ownership at Your Company

Most organizations believe it is important to build a culture of accountability. However, this can actually create problems instead of solving them. Geneca CEO Joel Basgall explains what type of culture makes your organization thrive. Read the full article here: Build...
Top 5 Ways to Reward an Introvert

Top 5 Ways to Reward an Introvert

A while back, one of my team members received some well-earned recognition via a companywide email. John, as we’ll call him, suddenly became the focus of attention and was showered with congratulations. When one of John’s teammates shouted “Congrats”, I observed John...
7 Crucial Things to Know Before You Start a Business

7 Crucial Things to Know Before You Start a Business

When starting a business there are many lessons to be learned along the way. This Inc article helps you to stay ahead of the game by listing the seven crucial lessons Joel Basgall learned when he co-founded Geneca. Read the full article here: 7 Crucial Things to Know...
The Real Reason the Castaways Never Escaped Gilligan’s Island

8 Ways to Effectively Lead Entrepreneurial Employees

Consider it a given: Companies can’t survive without innovating. So if your organization is fortunate enough to have entrepreneurs in its workplace, it’s up to the leadership to help them operate at their very best. In the second article of his new series in...
The Real Reason the Castaways Never Escaped Gilligan’s Island

Sometimes Entrepreneurs Just Need to Move the Moon

In order to stay competitive, every business needs to experiment, test, improve and roll out – again and again, and again. Without this attitude, their focus stays on short-term goals, limiting their competitive edge. In the first article of his new series in...
15 Qualities of Exceptional Entrepreneurs

15 Qualities of Exceptional Entrepreneurs

In an interview with Inc., Geneca’s CEO Joel Basgall describes the 15 traits he believes set entrepreneurs apart from the rest of us. Even though entrepreneurs can come from all different backgrounds and demographics, in many ways they are very much alike. Here’s how!...
How to Tell People What You Think (Not What You Know)

How to Tell People What You Think (Not What You Know)

When a colleague asks you a question that you don’t know the answer to, it can put you in an uncomfortable situation. In this article for Wired, Geneca’s Clare Anderson goes through her five techniques to confidently communicate what she thinks, rather than knows for...
Don’t Process Entrepreneurship Out of Your Startup

Don’t Process Entrepreneurship Out of Your Startup

Companies tend to lose their entrepreneurial spirit as they mature and evolve. Processes are put in place, rules must be followed and the organization loses the exciting, fun energy it once had. In this article with Entrepreneur, Geneca CEO Joel Basgall discusses the...
The Geneca Version of Shark Tank Puts Creativity Into Action

The Geneca Version of Shark Tank Puts Creativity Into Action

Tim Kippley, Geneca’s Chief Strategy Officer, explains how Geneca’s Innovation Challenge, loosely modeled on the hit television show “Shark Tank,” reinforces company culture and promotes deeper engagement. In this Inc. magazine profile, Kippley and Geneca CEO Joel...