Fresh Genecian Thinking
Geneca Custom Software Generating Revenue
Processing the Millennial Experience
I remember the day I ruined TV dinners for my father. No, I did not burn his supper. I introduced him to the microwave. My dad was born in 1929, walked to school barefoot in the snow, uphill both ways in Oklahoma, and neither trusted nor enjoyed most electronics. ...
Thrill Rides & Neckties: The Power of a Shared Language for Innovation
What can a necktie and a virtual reality thrill ride teach us about the power of shared language and innovation? A lot, actually! I recently spent a week in Orlando with my family enjoying the breadth of entertainment offered by the area’s theme parks. Having visited...
Software Does Not Get Better with Age
15 year old scotch can be fabulous. 15 year old software can be risky. What will you do when the software product that runs your business, helps close sales, and brings in revenue becomes obsolete? What is Obsolete Software? Obsolete software means the product...
Walk Softly and Carry a Big Software Catalog
In software, the catalog is the center of the universe. Yet, during my nearly 40 years of experience, I’ve often wondered: Why do we approach building software differently than we approach building anything else?
5 Questions to Ask To Know If Your Culture Motivates Millennials
What do millennials want? If you knew the answer to that, you probably wouldn’t be interested in reading this blog. But I want to let you in on a secret: millennials want what everyone else wants. We’ve just been taught that we don’t have to settle. With so many...
You Need to Become a Software Company… or Die
Do you see software as an essential way to provide more value with your products and services to keep your customers happy and loyal? You probably don’t. And that’s a huge problem because your competition does.
How to Make Money in Software (No Matter What Company You Run)
Joel Basgall, CEO and CoFounder of Geneca, recently posted this article to the Entrepreneur website. Industry standards are for often less than helpful -- especially when they’re used to make strategic business decisions. Granted, some benchmarks are useful for...
Entrepreneurs, Evolution and the Matrix
Through the entrepreneurial lens of my experience, I’ve developed an interesting theory: people are more inclined to move when the pain of change is less than the pain to stay the same. More people seem to be motivated by wanting to avoid pain than actually capturing...
The 3 I’s of Innovation: Interrupt
As innovators, we recognize the need for interruption based on the factors that inspire it: frustration, motivation, strategy and timing.
The 3 I’s of Innovation: Iterate
It’s no secret that remarkable success rarely comes without failures, demonstrated by a finding that 70% of new products fail to meet market demands. Most organizations distinguish innovation as the desired destination, yet the stops (and detours) along the way often...
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